After filmmakers Karan Johar and Sudhir Mishra, television channel Zee TV is taking the help of viewers to finalise a title for their new show and decide on a hoarding for the outdoor marketing campaign.
"This is just the beginning of an endeavour on our part to involve our viewers in shaping the contours of the entertainment we bring them," said Akash Chawla, head (marketing), Zee TV.
"When people spend their creative energies towards naming a show and selecting the promotional hoardings, there will be an instant sense of belonging that will be instilled in their minds," Chawla said in a press statement.The romantic show will feature Iqbal Khan of Kaisa Ye Pyaar Hai in the male lead and it will be a launch pad for Binny Sharma, one of the finalists on dance reality show Dance India Dance 2.
The story will revolve around Rudra, a man with everything in life but love, and Gauri, a girl who has no place for love in her life. Together they complete each other. The channel has declared this basic plot of the show to the audience on radio and its official website and has called for suggestions for the title.
Viewers, who wish to participate in the naming of the new show may either e-mail their suggestions to email@example.com or SMS ZEETV "your suggestion" to 57575.
Once the name is finalised, the viewers will select the hoarding for the show.