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Regressive content on Indian TV? No more

tv Updated: Apr 07, 2014 12:42 IST
Kavita awaasthi
Kavita awaasthi
Hindustan Times
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While many might marvel at the reach of TV, and its growth in the past few years, there are many who feel let down by its content. TV serials face brickbats from a lot of urban audiences, who look to the west for entertainment. While there’s no denying that

American TV

certainly has better quality entertainment, one has to agree that they too have their share of clichés. Indian television is, after all, catering to the Indian audience.

Shows are often heckled because their focus on relationships, but that is what India prides itself on — family values. Serials talk about traditions and values which are at the core of being an Indian.

Sure, at times, they tend to be over-the-top, but all of it is loaded with entertainment. Our shows are rooted in human emotions and are very identifiable. While some might get inspired by films, most television content represents Indian culture in a better light than our movies.


TV scenario is creatively bankrupt: Harsh Chhaya

For a large segment of Indians, television is an important source of entertainment. Not only is the TV industry growing in leaps and bounds every year, it’s also emerging as a medium with a wider reach than films. For the women from smaller towns, some shows also create awareness about their marital rights and motivate them to speak up against violence. Several dramas deal with stories focused on domestic violence. Makers generate content that works for the masses and not just the classes.

Other than daily soaps, which are perhaps complained about the most, we have a long list of reality shows gaining mass popularity as well. Moreover, with film stars like Anil Kapoor, Amitabh Bachchan and others entering the television space, one can only expect the quality of television to go higher.

We all strive for a better future and an improved quality of life, but more often than not, while chasing our dreams, we tend to neglect our present. We tend to focus more on what we don't have than what we do. The bottom line is that even though we can hope for better story-telling and less melodrama, we must learn to appreciate what the TV industry has on offer.