SAB TV to back Modi's Swachh Bharat Abhiyan - Hindustan Times
close_game
close_game

SAB TV to back Modi's Swachh Bharat Abhiyan

Hindustan Times | By, New Delhi
Oct 08, 2014 11:54 AM IST

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated content across all its shows in support of a clean and green India.

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated content across all its shows in support of a clean and green India.

"We will continue to contribute towards the campaign and many other relevant social and civic issues through our entire portfolios of brands," Anooj Kapoor, senior executive vice president and business head, SAB TV, said in a statement.

Through its planned innovative content integration of Swachh Bharat Abhiyan across all the popular shows, the light-hearted family entertainment channel will invite participation from its family-viewing audiences across the country.

Further, the channel will leverage social media to engage its four-million-plus active fans with the cause. Modi's campaign aims to create a "clean India" in the next five years and was launched Oct 2 with much fanfare all over the country.

Oscars 2024: From Nominees to Red Carpet Glam! Get Exclusive Coverage on HT. Click Here

Get more updates from Bollywood, Hollywood, Music and Web Series along with Latest Entertainment News at Hindustan Times.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Thursday, March 28, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On