Actor Salman Khan has been signed on as the brand ambassador for History channel. The actor was chosen because his public image and personality fit the channel’s new branding strategy.
Ajay Chacko from the channel says, “He is stylish, trendy, versatile, fun and his all-encompassing popularity makes him the perfect fit for our brand. History has always been associated with the past, but with the new History channel, we hope to change people’s perception of it. The channel today is contemporary; it is about action and adventure. It is about people making history everyday. And through this unique and exciting partnership with Salman Khan, we hope to make this genre as popular in India as it is around the world.”