Abhigyan Jha, the executive producer, creative director and script editor of Movers and Shakers and the man behind Jay Hind believes that television channels are not in the mindset of making intelligent programs anymore. And hence, the unique concept of launching a late night comedy show on the Internet.
"The format of Jay Hind is almost similar to that of Movers and Shakers, it's just that the medium is different. We have managed to generate a viewership of more than a million in a short span of two months. That in itself speaks volumes about how well the show is doing for us," says Jha.
"Moreover, television channels are not in the mind set of making intelligent programs anymore. Some decades ago, people were watching shows like Buniyaad and now they are watching these stupid reality shows. They make no sense, atleast to me. We are not in the business of selling stupid content to audience. We want to believe that intelligent programs can sell irrespective of the medium and we have been successful too," he adds.
Despite Movers and Shakers being a huge hit on television, why isn't Shekhar Suman hosting the sequel? "Oh! Shekhar Suman has completely lost his credibility by being a judge on these stupid reality shows. He is making a joke of himself. That's the reason we opted for Sumeet Raghavan, who is quite popular and is doing an excellent job," explains Jha.
Amitabh Saran, the co-founder and managing director of buzzintown.com, which provided the platform to Jay Hind says, "We never advertised for Jay Hind, there is no hype surrounding it. However, we have still managed to keep our viewers' interest alive. It is an excellent concept and when Abhigyan came up to me with it, I was sure it would work for us. We have already touched the one million mark, which is phenomenal. Our web site is dedicated entirely to entertainment and Jay Hind is a natural extension of it."
"Instead of watching the junk on Internet, people prefer watching this show. The USP of Jay Hind is that it is not slapstick comedy. It is interactive and we get several comments from readers. We are trying to reach people through social networking web sites and by introducing new segments on the show. We are constantly experimenting and innovating to make this concept even more successful," he adds.
"Since, people are now spending much more time on Internet than on television, the World Wide Web has undoubtedly become a bigger platform for such shows than the small screen."