When you switch on your TV over the next few weeks, you’ll find 35 new shows on air. Here’s what to expect from each of them:tv Updated: Jan 01, 2010 19:53 IST
What better way to start the New Year, than with brand new shows and comebacks of some old favourites with their new seasons?With as many as 35 new shows ready to hit the airwaves, the next few weeks are expected to be full of action and drama.
The New Year clearly marks the beginning of a new spell of fiction and non-fiction shows on TV. According to Akash Chawla of Zee TV, the ratings were rising steadily in the second half of the year and the channel also became the No 1 for the first time in 10 years, pushing Colors and Star Plus far behind. “People tuned in to their favourite shows. Quite a few shows — Agle Janam MoheBitiya Hi Kijo, Jhansi Ki Rani and Aapki Antara — which started in the latter half of the year, were lapped up. But still, it’s time we bring in new shows,” he says.
That’s precisely the reason Colors plans to launch its noon band, Saajhi Dopahar, with two fiction shows and a total of eight new shows lined up. Zee plans to have five, NDTV Imagine five, Star Plus three, Sony 12, SAB TV three and Star One two new shows spread over the next few weeks. Shows like Beyttab Dil Ki Tamanna Hai (Sony),Bebo (Star Plus),Tere Mere Sapne (Star Plus),Maat Pitaa Ke Charnon Mein Swarg (Colors) are expected to make way for the new ones.
But is the audience ready for so much more? Danish Khan of Sony says it is. “When we re-launched in May, there were many more channels that came with new shows. Our ratings were 75 GRPs, and now, six months down the line, when we launch a new band, we have 180 points.
“The growth is immense, not just on our channel but on every channel with new shows because people want to try out new things. They get bored with the same old faces. Of course, nothing can guarantee the success of a new set of shows. But that’s how things work,” he adds.
According to Ashwini Yardi of Colors, her channel, amongst the most-watched Hindi entertainment channels, understands the needs of the audience and plans to bring in international formats in reality shows and never-seen-before concepts that can entertain and convey a message through fiction. “Obviously, some shows will click while some won’t. Those that don’t become lessons on what the audience really wants,”she adds.
Unlike other channels which have launches of their new show spread over weeks and months, Sony has launched all the YRF TV shows in one go. “Launching shows in a bunch helped us a great deal in climbing the rating ladder quickly. Solo show launches like Aahat and Comedy Circus are already helping us escalate our ratings. So, if you are precautious about the drawbacks, every strategy works for you,” says Khan.
And the shows are…
National Bingo Night, Chak Dhoom Dhoom, Visarjan, Kalki, Bigg Boss 4, Khatron Ke Khiladi 3, Family dramas in the noon.
Do Saheliyan, Broken Hearts, Ekta Kapoor’s detective show, Sa Re Ga Ma Pa, Li’l Champs.
Mahayatra, J D Majethia’s new show, Sach Ka Saamna 2.
Rishta.com, Mahi Way, Seven, Powder: Lift Kara De, Crime Patrol, Indian Idol 5, Jhalak Dikhhla Jaa 4, Boogie Woogie, Asit Modi’s family drama, Red Chilies’ non-fiction show, Dus Ka Dum 3.
Devi, Do Hanson Ka Joda, Rahul Dulhaniya Le Jayega, Ghar Ki Baat Hai 2, Ganga Jamuna.
An untitled silent comedy, Traffic Signal, Dil Chahta Hai.
Paheli, Indian Premier Laughter Show.