Year 2010 has been a busy year for Bollywood denizens in a lot of ways. Big and small stars took the tube by storm. Some of them, like Amitabh Bachchan, changed the fortune of the channel their show went on to. And some of them, like Rani Mukerji, failed to puff up the ratings.We even exported two names to the small screen on foreign shores: Anil Kapoor in 24 and Irrfan Khan in In Treatment.
TV has invested easily over Rs 1,000 crore altogether, across the spectrum on celebrity hosted reality shows. Top celebrity hosts charge anything between Rs 1.5 to 3 crore for an episode. The production cost of each episode of a reality show ranges between Rs 50 lakh and Rs 1.5 crore, while the channels spend Rs 10 to 20 crore to promote a big-ticket show. On an average, investments range between Rs 80 and 170 crore. Returns are between Rs 50 and 90 crore approximately.
Channels still don’t bat an eyelid. They’re bringing in more names next year: Hrithik Roshan and Mallika Sherawat to begin with.
According to channel heads, it has always been a ‘profitable’ deal to bring in a top star to host or judge a reality show.
Ashvini Yardi of Colors, the channel that had Akshay Kumar, Priyanka Chopra and Salman Khan host shows for them, says, “A big name somewhere brings in a reassurance, and promise that the audience will tune in.” Sony Entertainment, saw al jump of almost a hundred points with Amitabh Bachchan reappearing on Kaun Banega Crorepati.
Bigg Boss 4, Colors
Ratings: Opening 4.8,
Last week 4.1
High points: Salman Khan’s Dabangg attitude, Pamela Anderson, Dolly Bindra’s crass fights and abuses and several social and legal hiccups in the 96-day run.
Khatron Ke Khiladi 3, Colors
Ratings: Opening 5.5
High points: Chopra performed some daring stunts. It broke TRP records when it opened, making it the most watched show till then.
Dance Premier League, Sony Entertainment
Ratings: Opening 2
High points: She danced a couple of times, the format was original, based loosely on cricket’s Indian Premier League and had a team of NRIs as well.
Zara Nachke Dikha, Star Plus
Ratings: Opening 2.7
High points: Shetty performed a gorgeous ‘mujra’ paying tribute to all the dancing queens of Bollywood in the finale.
Masterchef India, Star Plus
Ratings: Opening 2.6
Closing ratings 2.7
High points: Akshay Kumar’s histrionics, one-liners and star-yet-non-star presence, tasty dishes and cooking classes.
Zara Nachke Dikha, Star Plus
Ratings: Opening 2.7, Closing 2.3
High points: Warsi proved he has not lost touch with dancing. His dance with wife Maria in the finale put wagging tongues to rest.
Koffee With Karan 3, Star World
Ratings: Opening 0.9 Last ratings 0.7
Lift Kara De, Sony Entertainment
Ratings: Opening 1.3, Closing 0
High points: His chat-athon with Bollywood bigwigs was the common thread between the two shows, but that’s it. One is a hit and the other, well, struggled.
Jhalak Dikhlaa Jaa 4, Sony Entertainment
Ratings: Opening 5.6,
This week’s ratings not available
High points: Madhuri Dixit and a host of others gave a groovy start to the show two weeks ago, with only one elimination so far.
Kaun Banega Crorepati 4, Sony Entertainment
Ratings: Opening 6.2,
High points: Only one crorepati, who is a housewife, celebrity episodes with stars, and a finale with Jai-Veeru of Sholay made for the highlights of the season.