This Independence Day, the focus will not solely be on India’s 66 years of freedom. TV channel, Animal Planet, is ensuring that for a change, everyone’s attention is also drawn to the country’s often-ignored wildlife. The month-long initiative, titled Yeh Mera India, will commence on August 15, for which a special musical composition has been created.
“The song will make people wake up to the fact that we need wildlife to sustain the cycle of life, as much as we need our environment to flourish,” says musician Lesle Lewis, who composed the “anthem.”
The multi-lingual track has segments sung in Bengali and Tamil as well. “There’s a message in the Yeh mera India anthem, but we didn’t want it to seem like a lecture, so we’ve kept it simple. People should realise that the flora and fauna also needs to be protected because otherwise our lives will be jeopardised,” says Lewis. Shaan has sung most of the Hindi portions of the song. Monali Thakur has sung the Bengali bits and Mathangi Jagdish in Tamil.
Through the month, the channel’s programming will focus on showcasing India’s natural landscape and its vast wildlife heritage for an hour every day. Rahul Johri, senior vice president and general manager, South Asia, Discovery Networks Asia Pacific, says, “The programme will pinpoint all that’s going wrong with our natural surroundings and urge viewers to protect and preserve the environment for future generations.”