Call it cashing in on popular songs or lack of innovation — television channels are fast picking up phrases from film songs and turning them into titles for their shows.
The front-runners are shows on STAR Plus — Tujh Sang Preet Lagayi Sajana, Raja Ki Aayegi Baraat, Tere Mere Sapne, Yeh Rishta Kya Kehlata Hai and the soon-to-be-launched Sasural Genda Phool — all of them either song titles or snatches from the lyrics.
Other channels like Sony, Colors and SAB, too, seem to be following suit. The titles of Sony’s newly-launched Mahi Way and Lift Kara De seem to be inspired by the songs Mahi ve from Karan Johar’s Kal Ho Naa Ho and Adnan Sami’s pop number Lift kara de, respectively.
The title of Colors’ show Bairi Piya is taken from the song Bairi piya in Sanjay Leela Bhansali’s Devdas. The name of their soon-to-begin children’s dance reality show Chak Dhoom Dhoom has also been taken from Chak dhoom dhoom — the hit number from Dil Toh Pagal Hai.
UTV Bindass’ reality show Emotional Atyachaar’s title has been lifted from Dev D’s famous song Emosional Atyachaar. There are also shows such as Sajan Re Jhoot Mat Bolo and Love Ne Mila Di Jodi, whose titles have been inspired by film songs.