It is not clear if it was curiosity, entertainment or the sheer power of reality pull: Bollywood starlet Rakhi Sawant’s prime-time run to find her groom created a record of sorts on Sunday night, with the final episode of her reality show pulling viewers in a blockbuster show.
Rakhi Ka Swayamvar closed on NDTV Imagine with its finale having a viewership (cable and satellite, four-years-plus) rating of 6.3 per cent, almost double the 3.5 per cent rating its opening got on June 29.
The data put out by aMap, which charts viewerships overnight, for the nearly 150-minute episode from 9 pm titled “Faisle Ki Raat” (The Night of the Decision) was a rocker by any standards as she chose Elesh Parujanwala, a Canada-based Non-Resident Indian.
The rating in percentage means the share of viewers watching any TV show at a time across channels.
“Its opening ratings exceeded any previous launches by the channel and its closing rating was the highest ever for any programme aired on NDTV Imagine,” said Joseph Eapen, director – research, aMap.
Even when compared to the viewership on other general entertainment channels during the same time band, Rakhi’s show won hands-down. In the same time band, Zee TV notched 2.3 per cent for the screening of the second half of the movie, Hum Aapke Hain Kaun, and laughter show Hasne Hasaane Ka Tonic. Colors averaged a 1.9 per cent rating across this time band. Others were below 1 per cent.
After the opening episode, the Rakhi show’s ratings fluctuated between 2 and 3 per cent until July 24 for one-hour episodes and then slipped lower until July 31 for 30-minute episodes as the shortlist grew shorter.