After debuting on television with a top-rated show, Pratigya, Pooja Shetty Deora’s Walkwater Media is now developing new shows, one of which will be a reality show. Says Deora, “We are coming up with new shows. We are also entering the non-fiction space. The first one, a fiction drama, will roll out in four months.”
Asked whether the non-fiction show would be a reality show, Deora shrugs but gives it away with her smile. “It’s a bit too early to talk,” she says. “We are planning various things but yes, there is a way forward on TV. Pratigya is not our first and last show.”
Deora agrees that it’s taken a while for the new shows to get underway, because she doesn’t want to compromise on quality. “There’s no pressure to hurry and come up with 10 shows, for the heck of it,” she asserts. “No one’s to say that the shows we come up will be excellent, but at least we need to follow our convictions.”
This is why Deora started a TV division for Walkwater Media, which was launched after her father, Manmohan Shetty, sold their company, Adlabs, to Reliance.
“We consciously got into television because we didn’t want to do the same things that Adlabs did, like funding or distribution. We wanted to extend ourselves creatively,” Deora says.
Pratigya hit TV after a year of pitching the show and battling the slump caused by recession. Deora says it “took her by surprise” when the show received good ratings. “This business is still a mystery for me. I’m just grateful Pratigya did well, since more opportunities will arrive out of it,” she smiles.
Ask her if she would come up with offbeat content on TV, on the lines of Tere Bin Laden, her first big screen production, and she honestly admits, “There’s only certain amount of experimentation you can do on TV, since it is controlled by broadcasters. What matters is if you can do good work within these guidelines.”