Indicating that the Rio Olympics are just around the corner, event sponsor Procter & Gamble recently released its heartwarming ‘Thank you, Mom’ advertisement. Known for their ability to tug on the heartstrings of the beholder, these adverts have been wildly successful since 2010 – when the first one was released during the Vancouver Olympics.
The two-minute clip has taken the Internet by storm, garnering nearly ten million views on YouTube in just a few days. Athletes and celebrities, ranging from American football star Troy Polamalu to singer Demi Lavato, have also tweeted their support.
The universality of the theme – specifically the feelings of unconditional love and support highlighted in mother-child relationships – strikes a chord in most hearts. Though the advertisement remains grounded in sports, it serves as an important reminder of the struggles, sacrifices and hard work that mothers endure to turn their children into self-sufficient beings.
It also makes us recognise all the work that happens behind the scenes in a child’s life, eventually contributing to his/her success – Olympian or otherwise. Viewers of every age, gender and nationality are encouraged to stop, take a moment, call their moms and just say a simple ‘thank you’ for being their first fan, supporter or confidant in life.
Watch their advert for Sochi Winter Olympics 2014:
Visa and Nike have each also released high-impact advertisements on the 2016 Olympics, highlighting the power of resilience and persistence in sports and beyond.
These adverts encapsulate what the Games are truly about – the marriage of determination, passion and love – creating something spectacular. And, whether you are forced to reach into your box of tissues or not, they definitely serve as harbingers for a very exciting summer to come.
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