Zee Business is launching two new shows next week. Zindagi Live will debut on May 14 as the first combo show on lifestyle, shopping, careers, informed spending and infotainment.
The second show, also a first in amongst business news channels is called Mobiles & More. The programme is dedicated to the growing mobile handset market and seeks to inform viewers and help them chose a handset of their choice and in their budget.
Zindagi Live is a value for money show, educating and informing viewers about products in the same categories in an effort to help them make an informed buying decision.
The programme also has dedicated segments on careers, health, beauty, movies, travel, the best deals, interiors, homes and weekend getaways.
Mobiles & More as the name suggests is your guide to buying a mobile phone. Not just the latest handset, but handsets, which you want in your budget.
Mobiles & More looks at all this and more. The show also compares a new phone with a similar phone in its category and generates a report card on the phone, keeping in mind pre-defined parameters.
(Zindagi Live will start on May 14 and will be telecast every Monday, Wednesday & Friday at 9:30 pm. Mobiles & More will begin next weekend on Sundays at 10 am and Friday at 10:30 pm.)