After 56 years, Barbie’s boyfriend Ken finally gets a makeover | world-news | videos | Hindustan Times
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After 56 years, Barbie’s boyfriend Ken finally gets a makeover

Jun 21, 2017 05:16 IST
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He’s been overshadowed by Barbie for decades, but now Ken is finally getting some attention. Mattel is introducing 15 new looks for the male doll, including different skin tones, body shapes and hair styles. Barbie had a similar makeover more than a year ago, both part of the toy company’s plan to make its dolls more diverse and appealing to today’s kids. Ken hadn’t changed much since he was introduced 56 years ago as Barbie’s blue-eyed, chiselled boyfriend. Now he’ll be sold in three body shapes: “slim,” ‘’broad” and “original.” He’ll have modern hairdos, such as cornrows and man buns, and come in seven skin tones. And he’ll also be sporting new fashions: think skinny ties, plaid shirts and graphic tees. Mattel is trying to fight falling sales of its iconic doll line at a time when many kids would rather play with an iPad. Barbie sales were down 13 percent in the first three months of the year compared with the same period a year ago. A live-action Barbie movie is in the works for next year, with hopes that the big-screen flick will spur doll sales as well. (AP)