More than 80% of Chinese net users are now going online through their smart phones instead of traditional modes like the PCs or even laptops, latest research has revealed.
Latest research also showed that 591 million Chinese accessed the internet at some point, the highest number in the world; since December, 2012, more than 26 million new internet users have been added.
The new figures were revealed in the latest report compiled by the China Internet Network Information Centre (CINIC), the country’s apex organisation that monitors and collates data on internet usage.
The report noted that internet use was rising sharply in rural areas.
“It is worth mentioning that that the popularity if the internet in rural areas (was growing) faster, semi-new internet users in rural areas accounted for 54.4% of internet users,” the report (translated from Chinese) said.
The number of mobile phone users in China had risen to 464 million, again the largest number in the world.
“The mobile Internet sector is showing a stronger growth momentum than the traditional Internet front, said the report, giving credit to the rapid expansion of third-generation communication infrastructure and the increasing penetration rate of smart phones,” a state media report said in an analysis.
“Going mobile is every Internet company's priority,” Dong Xu, an analyst with Beijing consultancy Analysys International told China.org, a government portal.
“Industry leaders such as Alibaba and Tencent have been successfully mapping out plans to tap into the new area.”
The report added that the turnover of China's mobile Internet market exceeded 20 billion Yuan ($3.3 billion) in the first quarter of this year, a jump of 75.4% year-on-year, according to Beijing-based iResearch Consulting Group.
It said the market for mobile shopping was quickly expanding although telecom operators' value-added services such as messaging have still to take the biggest share.
“The turnover of the mobile shopping sector hit an historic high of 26.7 billion Yuan in the first quarter of the year, while the amount a year ago was a little more than 7.6 million Yuan,” said iResearch.