Czech company slammed for hosting bikini contest to recruit interns
The Temelín Power Station, owned by the Czech conglomerate CEZ Group, shared the photos of 10 high school graduates posing in a bikini at its cooling tower and a hard hat on it’s Facebook page last week.world Updated: Jun 28, 2017 16:38 IST
A Czech nuclear power station has come under criticism on social media for hosting a bikini contest to hire interns and asking Facebook users to pick their favourite.
The Temelín Power Station, owned by the Czech conglomerate CEZ Group, shared the photos of 10 high school graduates posing in a bikini and a hard hat at its cooling tower on it’s Facebook page last week.
According to the caption, the winner of the contest was to be named “Miss Energy 2017” and awarded a two-week long internship, The Metro reported. The company claimed the photo shoot was part of their cultural enrichment programs, according to Deutsche Welle.
However, the Facebook post sparked an outcry on social media, with many calling the selection criteria regressive and sexist.
“You find the number of likes under half-naked picture of a young lady as adequate and/or tasteful criterion for a career opportunity that is promoted as ‘professional?’” one user commented.
“Undress and you get an internship - this cannot be serious, it’s degrading, disgusting and primitive,” wrote another.
The company, which is one of the largest power plants in the Czech Republic, later issued an apology on Facebook, saying all the 10 women have been offered an internship.
“The purpose of the competition was to promote technical education. But if the original vision raised doubts or concerns, we are very sorry,” read the post.
The original post has been taken down from their Facebook account.