A nightclub in Rochester, Kent, has sparked outrage after offering women free entry if they expose their cleavage.
The Casino Rooms Nightclub is promoting its ‘National Cleavage Weekender’ next month with pictures of seven women in low-cut tops and the slogan: “It’s not about the size, it’s about the presentation!”
The club’s poster says: “Free entry for exposed cleavage b4 11pm on any night! Only at Kent’s biggest and breast party venue.”
The club’s boss Aaron Stone said that the promotion is simply lighthearted and fun, the Mirror reported.
However, steady streams of people have come forward to criticize the stunt as sexist.
Tory MP for Chatham and Aylesford Tracey Crouch said that the promotion is disgusting and degrading to women, particularly at a time when they’re trying to do such good work to improve the body image of women of all shapes and sizes.
He claimed that this is an incredibly misguided PR stunt.
Meanwhile, Stone told the Medway Messenger that the promotion was not sexist as he declined to apologise.