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HindustanTimes Sun,31 Aug 2014

World

NYPD all caught up, Twitter campaign backfires badly
AFP
New York, April 23, 2014
First Published: 15:11 IST(23/4/2014)
Last Updated: 15:39 IST(23/4/2014)

New York police on Tuesday were eating extra helpings of humble pie after asking people to post images of themselves and NYPD officers on Twitter -- only to face a deluge of pictures of alleged police brutality.

The department posted the follwoing on its NYPD News Twitter feed, hoping to fuel a feel-good, low-cost public relations campaign.

The result was anything but.

That didn’t go quite as planned, now did it?

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