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Pee in shower, save the world: Brazilian Group
Rio de janeiro, August 06, 2009
First Published: 12:29 IST(6/8/2009)
Last Updated: 12:54 IST(6/8/2009)

New TV ads are encouraging Brazilians to save water — by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.

SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."

The spot features cartoon drawings of people from all walks of life — a trapeze artist, a basketball player, even an alien — urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

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