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She did it her way: How Michelle Obama made her mark as US first lady

Throughout her eight years, US first lady Michelle Obama has been a powerful, if somewhat enigmatic, force in her husband’s White House. She chose her moments in the often unforgiving spotlight with great care and resisted pressure to become more engaged in the mudslinging of partisan politics.

world Updated: Dec 26, 2016 19:01 IST
AP
First lady Michelle Obama walks on the stage at the Democratic National Convention in Charlotte.
First lady Michelle Obama walks on the stage at the Democratic National Convention in Charlotte.(AP File Photo)

When Michelle Obama considered the daunting prospect of becoming first lady, she avoided turning to books by her predecessors for guidance.

Instead, she turned inward.

“I didn’t want to be influenced by how they defined the role,” Michelle Obama once said. She instinctively knew she had to define the job “very uniquely and specifically to me and who I was”.

That meant doing it her way: Shaping the role around her family, specifically her two young daughters, and not letting her new responsibilities consume her.

Throughout her eight years, Michelle Obama has been a powerful, if somewhat enigmatic, force in her husband’s White House. She chose her moments in the often unforgiving spotlight with great care and resisted pressure to become more engaged in the mudslinging of partisan politics.

US President Barack Obama and first lady Michelle Obama at the DC Armory in Washington. (AP File Photo)

At times, she’s been more traditional than some expected — or wanted from this first lady. At other times, she’s been eager to update stuffy conventions associated with the office.

As she navigated her way through, the woman who grew up on the South Side of Chicago discovered a talent for television and a comfort with Hollywood A-listers, haute couture and social media. And she used all of those elements to promote her causes — childhood obesity, support for military families, girls’ education — with at least some success.

Read | Michelle for President? ‘Never’, says Obama

When she leaves the White House next month just a few days after celebrating her 53rd birthday, Michelle Obama will do so not just as a political figure, but as a luminary with international influence.

Friends say she charted that path largely on her own.

“What she did was she sort of listened to herself and allowed her own inner voice and strength and direction to lead her in the way that felt most authentic to her,” Oprah Winfrey told The Associated Press. “And I think watching somebody makes you want to do that for yourself.”

Footprint in White House

Michelle Obama grappled with the childhood obesity issue before becoming first lady; a doctor had warned her about her daughters’ weight.

At the White House, she decided to share her experience with the country and started by planting the first vegetable garden there in more than 60 years. That led the following year, in 2010, to the launch of her anti-childhood-obesity initiative, “Let’s Move.”

The first lady appealed to elected officials, food makers, sellers, restaurant chains and others to try to make healthy food more accessible. She lobbied lawmakers to add more fruit, vegetables and whole grains, and limit fat, sugar and sodium in the federal school lunch program.

That led to the first update to the program in decades, and for Michelle Obama the process was akin to a crash course in Washington sausage-making. Michelle Obama’s effort was not universally welcomed. Republicans in Congress wanted to reverse the rules. Others said she was acting like the “food police”. Even the kids she wanted to help added to the backlash. Some students posted photos of lunches they found unappealing on Twitter with the hashtag #ThanksMichelleObama, or simply tossed the food into the trash.

Michelle Obama had won. But she would never again try to work closely with Congress on an issue. She chose instead to use her platform to press industry to change its ways.

It’s too early to know how Michelle Obama’s efforts may affect childhood obesity rates long term, but advocates believe she helped change the national dialogue around healthy eating. And although incoming Republican president-elect Donald Trump, a proud patron of McDonald’s and Kentucky Fried Chicken, has yet to comment on school meal regulations, advocates worry about the fate of Obama’s effort under a White House and Congress that will be controlled by the GOP.

First lady Michelle Obama gives a high five during a stop with pre-schoolers at the Penacook Community Centervin Concord, as part of her Let's Move initiative. (AP File Photo)

Reflecting on her childhood obesity work, the first lady said some people initially wondered why she would bother with such a “softball issue” but “now, all those challenges and criticisms are off the table”. She told talk-show host Rachael Ray that “at least we’ve become very aware as a society that this is one of our most important health issues”.

Putting on an exhibition

Michelle Obama’s push to put the country on a health kick extended to exercise — and she made herself exhibit A.

To promote “Let’s Move,” the first lady often donned athletic wear and ran around with kids at sports clinics, some on the South Lawn. She twirled a hula hoop around her waist 142 times and kick-boxed in a video of the gym workout that helped tone the upper arms she showed off regularly, as in her official White House photo.

She did push-ups with Ellen DeGeneres, raced in a potato sack against late-night TV’s Jimmy Fallon in the East Room and shimmied with a turnip in a brief video popular on social media — all to show that exercise can be fun.

“I’m pretty much willing to make a complete fool of myself to get our kids moving,” she once said.

Instead of going the fool’s route, Michelle Obama turned herself into a fitness guru and a figure significantly more popular than her husband.

‘Mom-in-chief’

First lady was never a position Michelle Obama imagined for herself, given her modest upbringing, her distaste for politics and having never seen her skin colour on a US president and first lady.

Her early aversion to politics developed while watching her father navigate Chicago politics for his job with the city water department, and was reinforced by her husband’s pursuit of a political career. Both Obamas have said his political ambition had strained their marriage and family.

Read | ‘Ape in heels’: Racist post about Michelle Obama sparks backlash

Once in the White House, Michelle Obama vowed to protect her then 10- and 7-year-old daughters’ right to a normal childhood. She declared being “mom in chief” to Malia and Sasha as her priority, irking women who hoped the first lady might be less constrained by stereotypes.

She showed few signs of trying to push those boundaries.

First lady Michelle Obama dances with students at Alice Deal Middle School in northwest Washington during a surprise visit for the school's Let's Move! event. (AP File Photo)

Michelle Obama was an enthusiastic White House hostess. She rarely spoke about issues that were outside of her portfolio. She crafted her public schedule around her daughters’ activities and limited her travel so she could spend time with them.

The Obamas’ parenting style — often described by both Obamas as warm, but strict — made them role models on that front, a point of pride, particularly in the African-American community.

“We have heard no Obama children drama,” said Ingrid Saunders Jones, national chairwoman of the National Council of Negro Women.

Read | What the Obamas said in final Christmas message from White House

Michelle Obama didn’t really begin to open up about the historic nature of her service as the first black woman to become first lady until the end of the presidency was in sight. She mostly addressed the subject in interviews when she was asked to reflect about it, and discussed how important it was for children to see a black president and first lady.

Long-time friend and White House adviser Valerie Jarrett said Obama was often reluctant to talk about such matters earlier because she wanted her legacy to be more than just her place in history.

“Her goal is not what she is, but what she does,” Jarrett said.

Campaigning for Hillary

In the final weeks of the presidential race, Michelle Obama set aside her distaste for politics to wage one last campaign, an ultimately futile attempt to help elect Democrat Hillary Clinton. She quickly became one of most passionate Democratic voices opposing Trump and calling him out for “bragging about sexually assaulting women” in comments caught on a 2005 video.

Democratic presidential candidate Hillary Clinton is hugged by first lady Michelle Obama during a campaign rally in Winston,Salem. (AP File Photo)

“I know it’s a campaign, but this isn’t about politics,” she said at a Clinton rally shown live on cable TV news, rare exposure for a first lady in a campaign. If Trump’s past words are “painful to us as grown women,” she asked, “what do you think this is doing to our children?”

It was yet another moment when Michelle Obama again seemed to be following her path rather than precedent.

Read | A meeting of First Ladies: Michelle Obama welcomes Melania Trump to White House