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HindustanTimes Thu,31 Jul 2014

World

Web world’s week in the wild
Sneha Mahale, Hindustan Times
Mumbai, October 03, 2012
First Published: 15:26 IST(3/10/2012)
Last Updated: 16:35 IST(3/10/2012)
Royal Bengal tigers play in a water pond in their enclosure at the Nehru Zoological Park.

Wanted to do more to save India’s depleting tiger population or felt that you could add valuable inputs to a rhino anti-poaching campaign? The opportunity to make a difference is now yours with a Facebook page that is promoting conservation during World Wildlife Week (October 1 to 7). Tiger Protection Group India is using the social networking website to generate interest about the diverse wildlife in India.

“We realised from our experiences that the public is interested in working towards conservation. However, due to lack of knowledge, this interest goes in the wrong direction. With this campaign, we plan to bridge the gap and make sure that efforts are put in the right place,” says Upamanyu Raju, founder, Tiger Protection Group.

On the page, wildlife is divided into categories like iconic, endemic and neglected but endangered species. Details such as habitat, distribution, characteristics and conservation status about species featured is put up daily. There are also sections devoted to conservationists, success stories, diversity spots and well-managed protected areas.

“Anybody who is willing to safeguard wildlife is our audience. We try to keep the design and writing comfortable for all ages. The page also helps us gather support from scientists, activists, conservationists, and  enthusiastic youngsters,” says Raju, adding that after this campaign has run its course, they will initiate another though the core idea will remain the same.


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