Moved by the devastating images of the survivors of Haiti earthquake, a seven-year-old boy here has raised more than 50,000 pound ($80,500) in a day by riding a bicycle around a local park.
Charlie Simpson, from Fulham in west London, was so upset after seeing the images of children being pulled out alive from the rubbles in quake-hit Haiti on the television that went out to collect just 500 pound for UNICEF by cycling eight kilometres around his local park.
But his effort inspired hundreds of people online who donated a total of more than 50,000 pound in just one day.
"I just think it was quite sad when I saw the pictures on the TV," Simpson was quoted as saying by 'The Daily Mail'.
The schoolboy burst into tears after seeing the images from the Caribbean nation.
"He sat on my lap and we had a chat about the things he could do, and how he could go about it. He decided to do the cycle ride and he made me do a sponsorship form for him and that was it. It suddenly took off," his mother said.
All the donations from Charlie's JustGiving website would go to UNICEF, which is leading emergency relief clusters on water, sanitation, education and nutrition as well as supporting child protection.
A UNICEF spokesperson said one idea had snowballed to make 'a huge difference'.
"We are all overwhelmed with the response to Charlie's bike ride. We have never had anyone raise 50,000 pound in one day for us before." the spokesperson said.