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American Cadbury a no-no for chocoholics

Some serious chocolate fans in the US are wary to Kraft's bid for Cadbury, where aficionados reject the domestic brand anyway, the Wall Street Journal reports. These choco maniacs go out of the way for the UK-imported chocolates.

world Updated: Sep 16, 2009 10:46 IST

Some serious chocolate fans in the US are wary to Kraft's bid for Cadbury, where aficionados reject the domestic brand anyway, the Wall Street Journal reports.

These fans of Cadbury are determined to snub the American version of the chocolate, which is made under license by Hershey Co. of Pennsylvania.

The fact that the choclate is made by Hershey, and is not the “silkier, smoother" one made by British firm, it just won’t work out for hardcore devotees of the British brand.

"If you were to hold a gun to my head, and say, 'Eat this Hershey bar!' I'd say: 'Shoot me,'" the article reports one fan vow.

These choco maniacs go out of the way to flock to stores that carry the UK-imported stuff. For some Americans the British version of the chocolates is "too gooey", while American bars contain more cocoa butter because of ban on vegetable fat in chocolate.