Nudity can be put to good use. Air New Zealand has found no clothes is one way to ensure passengers actually watch the flight safety video: its programme shows the pilot and cabin crew wearing only body paint. And a British firm introduced Naked Friday last week to boost staff morale with a show of skin.
Air New Zealand’s body beautiful video is playing on its Boeing 737s and has become a YouTube hit, though the camera angles keep the focus on the safety message. Expect more of less from Down Under. The airline had earlier peddled reduced fares by showing chief executive Rob Fyfe in brush-and-buff.
But the most daring bare must go to British design firm onebestway. After six of its staff were sacked because of the downturn, the Newcastle company asked business psychologist David Taylor to perk up its employees. His advice: strip off your inhibitions and you’ll all be more open and honest to each other.
After a week of persuasion, nearly all the staff shed their clothes at work last Friday. Only two wore underwear. One female staffer was quoted as saying that while it was initially “nerve-wracking” it soon became “totally comfortable.”
“It may seem weird but it works. It’s the ultimate expression of trust in yourself and each other.” he said.