Heads of media organisations worldwide will gather in the Chinese capital for a unique summit Oct 8-10.
The World Media Summit, with the theme "Cooperation, Action, Win-Win and Development", will be attended by officials from major media organisations including news agencies, newspapers, magazines, radio, television broadcasters and online sites.
According to the summit secretariat, the attendees will hold discussions on eight topics including challenges, cooperation and opportunities for world media; traditional media versus new emerging media; financial crisis and media response; global media merging, and challenges and opportunities in digital and multimedia age.
The participants will assess the development trends of the global media industry on crucial issues confronting media organisations against the backdrop of the global financial crisis, fast changing audience demands and the rapid advancement of emerging technologies.
Over 100 overseas media and 40 domestic media outfits have registered for the summit.