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Britain's biggest bra launched

With the rise in number of big-breasted British girls, stores have come out with the biggest bra yet - a size KK cup, the idea of which was unheard till a decade ago.

world Updated: May 04, 2010 11:37 IST

With the rise in number of big-breasted British girls, stores have come out with the biggest bra yet - a size KK cup.

The Bravissimo chain and Debenhams say they had to launch a KK as Brit girls are getting bustier, and it is bigger than the K-cup "windsock" launched by Selfridges department store in March.

Debenhams is ordering extra stocks as the 25 pounds bra, which has 20-inch wide cups, is going so fast.

"Many large sizes we sell regularly were unheard of a decade ago," the Sun quoted spokeswoman Sharon Webb as saying.

Experts blame pollution or hormone changes.

"KK could soon be outdated," Sun doctor Carol Cooper added.