A campaign was launched in Dubai to highlight the issue of child abuse, WAM news agency reported.
The month-long "Protect Childhood Campaign" was unveiled on Wednesday by the NGO Dubai Foundation for Women and Children (DFWAC).
The NGO stressed the importance of maintaining vigilance to protect children from various abuses, including sexual assault.
The awareness campaign each week will be conducted at different venues, such as Dubai Mall, Children's City, Al Ghurair Centre and Arabian Centre.
Afra Al Basti, CEO of DFWAC, said: "Children are extremely vulnerable, as their innocence and immaturity means that they are not equipped with the skills to deal with or recognise danger from those who would harm them."
"It is important to educate adults about violation against children so that they can spot warning signs in advance. The subject is one that we need to face up rather than shy away if we are to protect our children properly," she added.