Prince Charles has appealed to Asian billionaires including Indian steel tycoon Lakshmi Mittal and Tata chief Ratan Tata to help him protect the environment, preserve historic buildings and support the young unemployed throughout the Indian subcontinent.
Prince Charles has invited some of India's richest tycoons to see his Prince's Trust in action in the East end of London, and to a series of working lunches and formal dinners at Clarence House and Kensington Palace next month, The Sunday Times reported on Sunday.
His guest list includes Mukesh Ambani, whose 21 billion pounds wealth is thought to make him the richest Indian, Ratan Tata, who recently bought Jaguar, K P Singh, the world's wealthiest property developer, worth about 15 billion pounds and Lakshmi Mittal, Britain's richest man.
Their support could give the prince's new project more financial muscle than almost any other charity.
Sources close to the prince said his British Asian Trust would stage concerts, sporting events and fashion shows and invest in local charities and communities to help them to help themselves.