An animated video about the “four comprehensives” – a term coined by President Xi Jinping in 2015 to distil his development aims into four components – may seem as serious as the deadpan faces of Chinese leaders.
But the three-minute video has created a ripple online, racking up more than 144,000 views on v.qq.com, a video-streaming website, as of press time.
It is still propaganda about Xi and the Communist Party of China (CPC) but it’s couched in a sunny video with songs sung rap-style.
“The just-over three-minute video features an inquisitive girl asking an older man about the strategy. A baby monkey pops in and out of frame in reference to the Year of the Monkey, which begins in about a week,” the official Xinhua news agency said in a report after it put up the video on its website.
The “four comprehensives” are building a moderately prosperous society, deepening reform, advancing the rule of law and strict governing of the CPC.
“Prosperity is the goal, reform is the drive, rule of law is the guarantee, Party building is the key!” the song’s chorus explains to viewers.
“Everyone is equal before the law. Think your dad can protect you? No way!” says the chorus, giving enough indication that Xi’s anti-corruption drive is never far away.
“The song ends with Chinese people from various professions joining in with the chorus against the background music of Beethoven’s Ode to Joy,” the state media reported.
This is not the first time China has used animated videos to talk about Xi.
In 2013, an online cartoon video with headshots of Xi, US President Barack Obama and British Prime Minister David Cameron had attempted to explain how leaders were elected in the three countries.
The popular video showed how Xi rose from a county official to become the leader of the world’s second-largest economy. “He experienced 16 major job transfers and governed an accumulative population of over 150 million over 40-plus years,” the video had said.