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CNN’s rating lowest since ’91

world Updated: Jun 29, 2012 00:12 IST

Cable News Network (CNN) rating has drastically plummeted in the second quarter of this year to the lowest since 1991.

According to the New York Daily News, viewership for all three major Cable News channels from March 26 to June 22 was lower this year than in 2011.

In prime time, almost 446,000 viewers watched, with 129,000 in the 25-54 demographic that advertisers want.

Fox New Channel averaged 1.79 million primetime viewers, down just 1% from a year ago. MSNBC averaged 689,000 total viewers, 13% below last year.

CNN, which generally tries to stake out the middle ground between right-leaning Fox and left-leaning MSNBC, has a long-established reputation.

The network also dropped to its lowest ratings as viewership for Piers Morgan at 9 pm and Anderson Cooper’s show at 8 pm declined drastically.

The decline in cable news viewership has created mild concern in the business, because with the Republican primaries and now the general election heating up, this is considered prime time for news shows with heavy political content.

NYT launches site in Chinese

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ani, washington