Facebook unveiled a major redesign on Thursday that aims to turn the social network into the Internet's central platform, allowing people to share music, news and movies with their friends online.
Americans already spend more time on Facebook — 53 billion minutes in May alone — than any other Web site, according to Nielsen. The announcement by chief executive Mark Zuckerberg aims to enhance that ability to keep users captive.
Now, users can see what their friends are listening to, watching or reading, and then consume the same media without leaving the site.
That content will be prominently displayed on a splashy new profile page called "Timeline," which pulls together all of the media into a single place on the web.
"We think it's an important next step to help tell the story of your life," Zuckerberg said during a keynote speech reminiscent of Apple's slickly produced presentations.
The Timeline has three main components — a user's stories, apps and a new way to express a person's identity. Pictures and videos are featured prominently, making profiles more visually focused. The Timeline layout has started its beta test and will be available to everyone in the coming weeks.
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