Gentlemen really favour blondes when it comes to a choice for a date, a new survey has revealed.
According to research, men are 3% more likely to opt for a blonde over a brunette if they were given the choice.
The survey, which analysed what people look for when choosing the perfect date, showed that 27% of men prefer curvy women.
The report by dating site Twoo.com said that both men and women would choose an attractive face over a great body with the most important features being eyes and the smile.
"Society has created this blonde versus brunette divide," the Mirror quoted Psychologist Dr Simon Moore, of London Metropolitan university, as saying.
"Far more blondes than brunettes appear on our television and movie screens so we're going to be conditioned to finding them more attractive.
One in five men (22%) is looking for a woman with nice eyes, and 20% are drawn to girls with a cute smile.
As for women, 25% of women want someone with nice eyes, and 22% go for a sexy smile, compared with just 2% who are seeking a boy friend with a six-pack.