The cover of TIME's latest issue, out Thursday, depicts former US secretary of state Hillary Clinton apparently sporting devil's horns.
But it is not the first time such an image has graced the magazine.
A TIME reporter tweeted a link to 33 similar covers over the last several years, including one depicting Clinton's husband, former president Bill Clinton.
But given her miserable week, following revelations that Hillary Clinton exclusively used a private email account while secretary of state, and that her family foundation received foreign donations, the cover image triggered a flurry of online debate.
In its reaction, TIME, on its official website, stated, "There was some hubbub online Thursday over TIME’s latest cover, which appeared to show Hillary Clinton sporting a set of horns. Given the shape of the letter “m” in the magazine’s name and its location on the cover, many other subjects in the past have also appeared to sprout extra features. Check out everyone from Margaret Thatcher to Pope Francis to Jesus to Darth Vader who have received the rough end of TIME’s “horns.” Any resemblance to cats, bats or devil horns is entirely coincidental."
The cover depicts a silhouetted Hillary, with the headline "The Clinton Way" and a subhead: "They write their own rules. Will it work this time?"
According to the cover story, "In this case, the former secretary of state explained, those rules bless her decision to erase some 30,000 emails from the family server despite knowing that the emails had become a subject of intense interest to congressional investigators."
It goes on to paint America's pre-eminent power couple in perpetual ambition, fuelled by a craving for political glory but hamstrung by financial strain and the "sexually reckless" antics of Bill Clinton.
The latest scandals to haunt the prospective Democratic frontrunner for 2016 presidential election have led analysts and political observers to wonder aloud whether she and her team operate by their own playbook, flouting guidelines that apply to all government personnel.
Clinton, seeking to quell the controversy on Tuesday, held a press conference where she insisted that as top diplomat she sought to use her personal email account on a private server out of "convenience."
But the furor has cast a shadow over what was expected by many to be a well-orchestrated rollout of her presidential campaign as early as next month.