Socialite Paris Hilton has sued the greetings card company Hallmark, for allegedly using a cartoon likeness of her along with her trademark phrase “It’s hot”.
The hotel heiress filed a lawsuit against Hallmark Cards in Los Angeles’ Federal District Court last Thursday, citing invasion of privacy and misappropriating her image, reported Contactmusic.
According to the lawsuit, Hallmark’s card features Hilton’s face superimposed on top of a cartoon waitress serving food. The catchphrase reads, “Don’t touch that, it’s hot. What’s hot? That’s hot.”
She is seeking more than USD 500,000 in damages and a permanent injunction preventing Hallmark from further using her name and likeness.
Judges at the court gave the hotel heiress the opportunity to go ahead with the case, turning down Hallmark executives’ claims that the cartoon on the card was of a generic woman and not Hilton.
“The basic setting is the same: we see Paris Hilton, born to privilege, working as a waitress. (Hilton) has at least some probability of prevailing on the merits before a trier of fact,” said Judge Diarmuid O’Scannlain.