Social media users are protesting against a dog meat festival in the southern Chinese city of Yulin, posting pictures of their cuddly pets and calling for "man's best friend" to be protected.
While eateries in China did not cancel this traditional feast where dog meat is considered to be a delicacy, trending topics like #yulindogfestival2015 ciculated widely amid gory images of skinned and caged dogs, many of whom are reportedly pets stolen from across the world.
The hashtag #yulingetdogsoffthemenu garnered 3,486 posts, while #Yulin attracted a whopping 22,567 posts on Instagram till 11:15am on Tuesday.
Here's a look at how the animal lovers converged on the digital platform against a common cause:
Enraged people widely shared and liked emotive sketches of dogs, pleading humans to not "disappoint" them. Many users rued the lack of "humanity", referring to the specie which chose to celebrate summer solstice by mercilessly killing other beings.
In a show of solidarity, dog lovers and owners put up pictures of their furry friends with lipstick marks on them, saying, "These are all the marks a dog should have."
Many even got their dogs to hold playcards with the message of "Please save my friends".
Meanwhile, stories about Yang Xiaoyun, a woman who supposedly collected $1000 to buy 100 dogs and save them from the cruel fate, gained traction as many applauded her "bravery" and saw her as a glimmer of hope.
Some bold activists also tied their limbs and caged themselves willingly to literally express the torture and anguish of 'Man's Best Friends'.
Activists are now focussing on getting the festival banned by 2016, even though they didn't succeed this time. Clearly, there's a lot left to fight for.