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In pics: Hugh Hefner sells Playboy Mansion to billionaire neighbour

The Playboy Mansion, the legendary party house where Hollywood’s elite cavorted with scantily-clad “bunnies,” is being sold to the billionaire Twinkies owner who lives next door, a spokesman said Monday.

world Updated: Jun 07, 2016 10:30 IST
Hugh Hefner

A view of the Playboy Mansion in Los Angeles, California.(REUTERS)

The Playboy Mansion, the legendary party house where Hollywood’s elite cavorted with scantily-clad “bunnies,” is being sold to the billionaire Twinkies owner who lives next door, a spokesman said Monday.

Hugh Hefner, the 90-year-old owner of the Holmby Hills estate in southern California and founder of Playboy Magazine, will be permitted to continue living there for the rest of his life.

Playboy Bunnies pose for a selfie at the premiere of "The Transporter Refueled" at Playboy Mansion in Los Angeles. Reuters

The buyer is Daren Metropoulos, a 32-year-old business tycoon who lives on the property next door to the mansion, which he bought from Hefner in 2009 for $18 million.

Hugh Hefner's Playboy Mansion is about to acquire a new owner — the wealthy businessman who lives next door (John Salangsang/Invision/AP)

“We can confirm that the Playboy Mansion is in escrow with Daren Metropoulos as the buyer,” a Playboy spokesman told AFP.

“Due to confidentiality restrictions, we are not able to comment on any specifics, including what contingencies need to be cleared to close the sale.”

The buyer is Daren Metropoulos, a 32-year-old business tycoon who lives on the property next door to the mansion, which he bought from Hefner in 2009 for $18 million (REUTERS)

Metropoulos is a principal at private-equity firm Metropoulos and Co., which co-owns Hostess Brands, the maker of Twinkies, an iconic American snack.

He intends to connect the two estates into a combined 7.3-acre compound once Hefner dies, according to the Wall Street Journal.

A peacock walks on the grounds of the Playboy Mansion in Los Angeles. (REUTERS)

The paper quoted Metropoulos as saying the mansion’s heritage “transcends its celebrity” and that “to have the opportunity to serve as its steward would be a true privilege.”

He declined to disclose the purchase price, although the estate was valued at $200 million when Playboy Enterprises put it up for sale earlier this year.

The Playboy Mansion, the legendary party house where Hollywood's eilte cavorted with scantily-clad "bunnies," is being sold to the billionaire Twinkies owner who lives next door. (AFP)

Built in 1927 and bought by Hefner for $1 million in 1971, the property was emblematic of Hollywood’s excess, hosting its infamous pool parties with a lingerie-only dress code for the female guests who cavorted in the caved grotto.

Eugena Washington, Playmate of the Year, poses at Playboy's 2016 Playmate of the Year Announcement held at the Playboy Mansion in Los Angeles. (John Salangsang/Invision/AP)

Elvis reportedly slept with eight Playmates at once at the 12-bedroom stately home, while John Lennon once burned a Matisse original with a cigarette.

A general view of the Playboy Mansion during the premiere of "The Transporter Refueled" in Los Angeles.

The sale comes soon after the magazine’s recent relaunch as a mainstream publication with no full-frontal nudity, and with the parent company on sale for an estimated $500 million.

A shower in the pool area of the Playboy Mansion is seen in Los Angeles. AP