Some members of the audience in the darkened New York theater had paid nearly 1,200 dollars for their seats.
But they weren’t settling in to watch a hit Broadway musical. The show they were attending was a conference about Twitter.
And almost as if on cue, the micro-blogging service was making headlines around the world because of its use as a primary communications tool by protestors in Iran angered by the results of their presidential election.
That came as little surprise to the gathering of devoted Twitter followers at the 140 Characters Conference — a reference to the number of keystrokes allowed in the real-time Twitter messages known as “tweets.”
“If ever there was a time that Twitter mattered it was this past weekend in Iran,” said Web entrepreneur Jeff Pulver, organiser of the two days of Twitter panel discussions and networking that ended on Wednesday.
Among those attending or addressing the gathering were venture capitalist investors in Twitter and programmers.