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Jokes on blondes suggest men scared of sexy women: Study

world Updated: Jan 24, 2010 10:38 IST

Jokes on blondes are a favourite of every man. But, why do men enjoy mocking the beauties?

Well, a new research suggests that men ridicule blondes because they are scared of their sexuality.

According to a study by two non-blonde female researchers -- Limor Shifman and Dafna Lemish of the Hebrew University of Jerusalem, "the secret to the success of dumb blonde jokes could be their ability to put men at ease."

"If men feel threatened by attractive blondes, ridiculing them makes them seem less intimidating. Alternatively, telling dumb blonde jokes may generate a sense of superiority," said the researchers.

"The 'sexy dumb blonde' stereotype is kicking in the third millennium, not only in the movies but also in contemporary advertising and prime time television. It is also thriving on the Internet," Shifman wrote in the journal Society.

Expressing surprise at the popularity of such jokes in countries where the default hair colour is fair, the researchers said, 'Blond jokes are now becoming prevalent even in Scandinavian countries like Finland and Norway.

The blonde is flying across the globe to places in which blonde jokes have never set foot. It has weaved her way into the humour of nations like China and Japan, where being blonde is the exception rather than the rule.

The assertion is one of several made in a four-page study into jokes about women whose hair colour is brighter than their brain power, Daily Mail reported.