No slave trade this! Former Miss Malaysia World Nadia Heng was "sold" for 600 Malaysian ringgits ($200) to an Indian-origin lawyer in an "auction" for a good cause.
Heng was among five local personalities who were "sold" to the highest bidder to raise funds for the upgrading of UndiMsia!'s resource centre.
The "buyers" went out on a date with the personalities, the Star Online reported.
Heng said she was game for anything be it a candlelight dinner or a meal at a mamak's stall (food establishment).
"I don't mind being 'sold' off like that as it is for a good cause," she said.
Thirty-seven-year-old, Dipendra Rai, a lawyer, put in the winning bid of RM 600 for Heng, saying he wanted to surprise her.
IT manager Adam Loo, 38, paid the highest price of RM 1,200 ($400) and won a "date" with lawyer Edmund Bon.
Loo, Bon's close friend, said their "date" would be their usual hangout at a mamak's stall and he would buy Bon roti canai and teh tarik.
"I am flattered to have got the highest bid but more importantly, I am thankful so many people have contributed for a good cause," said Bon.
Other personalities at the auction were FHM Girl Next Door 2010 contest winner Yvonne Sim, documentary producer Seira Sacha, and actor Tony Eusoff, who were "sold" for RM 820, RM 800 and RM 320 respectively.
UndiMsia! is an initiative targeted at youths to build communities and empower citizens.