The carefully nurtured cult of personality around Xi Jinping is being rapidly strengthened, with a song asking women to marry someone like the Chinese President who is “full of heroism” and the Communist party exhorting people to conform with the top leader.
Last week, the song calling on women to marry someone like “Xi Dada” (Uncle Xi) became popular on social media platform Weibo days after another rap song distilling Xi’s ideologies went viral online.
And on Wednesday, the Communist Party of China’s (CPC) flagship magazine left no room for doubt about the power wielded by Xi, who is the party’s general secretary and head of the world’s largest military.
In an article with the sweeping headline “China must conform with Xi”, Qiushi Journal, the primary magazine of the CPC Central Committee, gave the call for “conforming with the country’s top leader”.
The article followed a CPC directive that urged the party’s 88 million members to read and study Xi’s remarks and essays. Xi has been hailed as the “core” leader in state media and is always portrayed as strong and wise.
The new song, of course, was lighter in vein and apparently not written by the state apparatus but by a relatively lesser known Chinese lyricist.
“If you want to marry, marry someone like Xi Dada, a man full of heroism with an unyielding sprit; no matter how the world changes and how many difficulties lie ahead, he will insist and keep moving forward,” the song went, making sure everyone knows Xi is the man.
The Qiushi article, according to official news agency Xinhua, called for “…unifying the thinking of all people with a series of important speeches by Xi amid efforts to realise the Chinese dream of national rejuvenation. The article stresses advancing the ‘Four Comprehensives’, the overarching strategy for China’s long-term development. The phrase was first coined by Xi in 2014.”
The earlier rap video attempted to drive home these “Four Comprehensives” –building a moderately prosperous society, deepening reform, advancing the rule of law and strict governing of the CPC.
The magazine article also talked of strengthening the CPC.
“To promote the core leadership of the Party, the priority is to conform with the CPC Central Committee, with General Secretary (of the CPC Central Committee) Xi Jinping as well as with the Party’s theories, guidelines, principles and policies,” the article said.
The combined campaign comes ahead of the two most important political events in China beginning this week – the annual sessions of the Chinese People’s Political Consultative Conference National Committee, the country’s top political advisory body, and of the National People’s Congress, China’s upper most legislature.