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Men lose mind speaking to pretty women

world Updated: Sep 05, 2009 00:57 IST

It's now established. Pretty women make men nervous, for a new study has revealed that blokes can lose their minds while talking to beautiful blondes.

Researchers in the Netherlands have found that talking to an attractive woman really could make a man lose his mind, a finding they claim may have implications for the performance of blokes who flirt with women in the workplace.

The reason may be that men use up so much of their brain function or cognitive resources trying to impress beautiful women, they have little left for other tasks, The Daily Telegraph reported.

Women, however, are not affected by chatting to a handsome man — this may be simply because men are programmed by evolution to think more about mating opportunities, the study found.

The researchers recruited some 40 male students. The volunteers then spent seven minutes chatting to male or female members of the research team before repeating the test. The results showed men were slower and less accurate after trying to impress the women. The more they fancied them, the worse their score.