The 57th Miss World beauty pageant will be held at Sanya, a tropical coastal city in the southern island province of Hainan, on December one, the organisers said.
The pageant has returned to the resort city, after a gap of two years, which played host to the competition from 2003 to 2005.
Chairperson of the Miss World Organization, Julia Morley said her organisation and the vice mayor of Sanya, Li Boqing signed an agreement on Friday.
Sanya is a stop on the torch relay for the 2008 Beijing Summer Olympics, and together with the return of the beauty pageant can spark people's enthusiasm for the Olympic Games, Li was quoted as saying by Xinhua news agency.
Li said Sanya plans to organise a delegation consisting Miss World beauty contestants to promote the city of Sanya and Olympics.
Miss World pageant is an international beauty pageant founded in the United Kingdom by Eric Morley in 1951. After Morley died in 2000, his widow, Julia, succeeded him and is now executive chairperson of the organising agency.