Cosmetic surgeries are on the up in Britain despite the economic downturn, with the number of men desiring a flatter chest rising faster than those of women who want bigger breasts, according to figures released on Monday.
The recession-busting trend is being attributed to men becoming more conscious of their looks. A total of 34,187 procedures were carried out last year — up five per cent from 2007, according to the British Association of Aesthetic Plastic Surgeons (BAAPS).
Although women continued to account for the vast majority of cosmetic surgeries, operations to flatten ‘man-breasts’ were among the fastest rising.
Operations to increase the size of women’s breasts went up by 30 per cent, but there was a 44 per cent rise in the number of men who went under the knife to reduce moobs.
Surprisingly, while many other parts of the economy are shrinking, the overall number of people undergoing cosmetic surgery has kept increasing since 2003.
Describing the rise in breast reductions and brow lifts as “dramatic”, BAAPS secretary Rajiv Grover said: “This may be due to heightened media attention, which has allowed men to realise the positive outcomes that can be achieved”.