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Murdoch to apologise through ad

world Updated: Jul 15, 2011 21:12 IST

Rupert Murdoch will use advertisements in British national newspapers on Saturday to formally apologise for "serious wrongdoing" by the News of the World tabloid, News International said.

"We are sorry," the advertisement says in large black type on a white background, and in smaller letters underneath: "The News of the World was in the business of holding others to account. It failed when it came to itself."