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Now, full-length movies on YouTube

YouTube has reached agreement with Sony Pictures and other Hollywood studios to show full-length movies on the video-sharing website, technology blogs say. Google plans to translate YouTube's immense popularity into a money-making venture.

world Updated: Apr 17, 2009 11:22 IST

YouTube has reached agreement with Sony Pictures and other Hollywood studios to show full-length movies on the video-sharing website, leading technology blogs reported on Thursday.

TechCrunch, a well-connected Silicon Valley blog, said that other studios and companies that have agreed to allow their content to be posted on the Google-owned YouTube include MGM, CBS, Lionsgate, Starz and the BBC.

Internet news agency CNET said YouTube was expected to announce the agreement to bring more professional content to the site later Thursday.

It said the YouTube plan calls for “a redesign of its website to create separate areas for professionally made content.”

CNET said studios will control advertising for the films shown on YouTube. The move by YouTube is its latest attempt to bring more professional content to the site known for its amateur videos and to generate revenue.

Earlier this month, Universal Music Group and YouTube announced plans for a music video website, VEVO, featuring artists from the world’s largest music company.

Google purchased YouTube in 2006 for 1.65 billion dollars and has been searching for ways to translate its immense popularity into a money-making venture.