Now, ice-cream brand for pets | world | Hindustan Times
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Now, ice-cream brand for pets

world Updated: Aug 09, 2009 23:44 IST
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Whenever it's hot outside, we all look for various treats to cool us down. And, now our pets can also enjoy the summer treat -- thanks to a new range of luxury ice cream developed exclusively for dogs.

Nutritionists at British pet food company Wagg Foods have developed the Frost and Hound desserts, in fact the frozen treats come in three flavours — Panting Peanut Mutter, Chase Your Tail Cheesecake and Oaty Pawfection.

They are made from natural frozen yoghurt which contains good bacteria to help digestion, as well as yucca extract to help reduce the unpleasant odours from flatulence, according to its developers, The Daily Telegraph reported.

Also hidden in the ice cream are dog biscuits. But, the product is still in the development stage and is being tried out by some pets. Creators hope to have it on the shelves in time for next summer and aim to sell it in pet shops and supermarkets. The price has not yet been decided.

Tom Page, sales and marketing director at Wagg, said: "Brits are well known for being a nation of dog lovers - with their pets often becoming one of the family. Because of this we often treat them the same as our kids, although the titbits we give them aren't always healthy or safe for dogs.