Wedding planners and marriage venues have reported a marked increase in the number of Indian Americans, especially in Las Vegas, who want to get married on July 7 in the belief that the date - 7-7-07 - has good luck written all over it.
Couples have been advised that the date is truly auspicious according to the Hindu calendar.
Sonal Shah of Save the Date Event Consultants in New York said "99.9 per cent of Indian couples who get married follow this system."
"After conferring with all parties we chose July 7, 2007, which is not only the seventh day of the seventh month on the Western calendar, but is also the seventh day of the seventh month on the Hindu lunar calendar as well," said an exited Amida Mehta of Richmond who is all set to tie the knot next month.
"That's not very common. Picking an auspicious date is all in the spirit of family togetherness," the 32-year-old said.
Similarly, many first-generation Chinese-Americans have also decided to get married on July 7.
But for many, like Pythagorean numerologists Glynis McCants, the date will be anything but lucky, the New York Times reported.
"Because 7-7-2007 reduces to a five (7+7+2+0+0+7=23, then 2+3=5) and because fives are chaotic, with things never going as planned, it is a bit of a wild-card date. The average bride wants to be in control of her wedding," McCants explained.