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NYPD all caught up, Twitter campaign backfires badly

  • AFP, New York
  • Updated: Apr 23, 2014 15:39 IST

New York police on Tuesday were eating extra helpings of humble pie after asking people to post images of themselves and NYPD officers on Twitter -- only to face a deluge of pictures of alleged police brutality.

The department posted the follwoing on its NYPD News Twitter feed, hoping to fuel a feel-good, low-cost public relations campaign.

The result was anything but.

That didn’t go quite as planned, now did it?

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