How do you sell a new war to a war-weary country?
Through TV, which has never pushed anyone here to any degree of weariness. Obama administration took its Syria case to the airwaves on Sunday.
Obama’s chief of staff Denis McDonough began the day hitting Sunday morning talk shows – Meet the Press and Face the nation – selling the Syria war.
His boss, President Obama, followed with six back to back interviews.
Actually, Obama kicked off TV onslaught on Saturday, focussing his weekly televised address, which goes live on the networks, on the Syria war.
After appearing to have gone slow on Syria Obama has moved aggressively once he made up his mind to punish Bashar al-Assad.
The second member of the triumvirate National Security Adviser will be addressing the issue in a speech at a Washington DC think tank on Monday, which will be telecast live.
US ambassador to the UN Samantha Power, the third member, was up at another think tank last Friday, pitching the war, live on at least one channel, C-Span.
This carpet-bombing, being called “flooding the zone”, has been necessitated by war-weariness, something the president himself never fails to mention.
Obama has argued there is no one more weary of wars than him. So, it’s not easy for him to push the country towards one.