British fashion chain Next has been slammed by Christian groups over a graphic at T-shirt which depicts women as sex objects and uses Bible references.
A Twitter storm erupted over the T-shirt with one blogger even claiming that the image and message on it effectively condones rape.
According to the Daily Mail, the T-shirt carried the slogan 'Sinners - The Night Before' above the seductive image of a woman in black underwear lying on a bed.
The image is surrounded by a series of slogans which read: ‘Live for the Day - Seize the Night and all it may hold’.
At the end of the T-shirt, there is a long small print passage which carries a number of definitions of sin, including one from the Bible from epistle to the Romans, chapter seven.
Gareth Davies, of Christian Action Research and Education, contacted Next via its official Facebook page to complain about the slogan on the T-shirt.
“Why are you marketing graphic T-shirts with misogynistic poses of women in underwear and promoting such images using The Bible?”he asked.
“The image itself is very unhelpful. It gives a message about availability and vulnerability of women. They are then using the word sin and words from the Bible to suggest this is both naughty but nice,” he said.